Zannatastic

EasyFrame in Bedford is a thriving family business with a focus on commercial framing alongside a consumer division. This part of the company has benefitted hugely from a concerted push on social media which has delivered a 600% increase in Instagram followers and second prize in Larson-Juhl’s Get Framous competition. The selfie competition that grabbed the judge’s attention is the brainchild of Ben Zanna – son of co-owner Nick, and it will be repeated later in the year. EasyFrame is also benefitting hugely in terms of website traffic uplift following its commitment to posting more video content. Google loves video! And Ben has been producing all sorts of engaging clips – with wife Hannah doing the voiceovers.

GUNNAR INVESTMENT

Meanwhile, the company has been investing in what co-owner Rob Zanna calls: “The latest, greatest and best mountboard cutter in the world!” Rob has been working closely with the manufacturer Gunnar to adapt the machine to his specification. This collaboration has involved three visits from the Swiss team to ensure the modification is absolutely right. “We are pretty much there now,” says Rob, “and it really is amazing, particularly when it comes to acrylic and MDF.

“We have between 300 and 400 requirements every day for these materials, and the new software can now be programmed to cut in the most economic way possible. It is 100% accurate and produces minimum waste. We are very happy!”

With everyone happy with these adaptations for our industry, Gunnar will officially introduce the highly modular Novex Décor for the UK market at the Sign & Digital Show at the NEC on April 28th and 30th. The machine is showcased on EasyFrame’s social channels and more information is available at gunnar-int.com

Follow EasyFrame @easyframe_UK on Instagram and @easyframeUK on Twitter and Facebook.
https://www.easyframe.co.uk/

FAMILY FIRST 

There are nine Zanna family members involved with EasyFrame bringing a vast breadth of talent to the company. Picture shows: Tori at the front, then top left to right: Dave, Jo, Nick, Mikey*, Kayleigh, Ali* and Richard*. Not pictured – Rob, Ali, Ben and Hannah.
*not related – but still family :)