Headlines
Survey Results
13 September 2019
Thank you to everyone who completed the recent 4walls survey – we really appreciate your input. Overall, it seems the new look magazine is a big hit – which is great news!
- 89% now read every issue with an increase to 28.57% reading it in print as well as digitally (up from 77% and 16.76% respectively in our survey last summer)
- 96.43% value best practice advice
- 92.86% value Ask the Experts
- 89%+ now value industry news and masterclasses.
Over two thirds of respondents felt the balance is right in terms of content, although 10% would like to see more shorter pieces and another 10% would like to see more images. All noted.
In terms of suggestions for content going forward, here is a wish list:
- New products being used in different projects.
- Information about the different types of courses available around the country - who offers what, where, contacts etc - including specialist subjects like box framing, mount decoration and T-shirt framing.
- A framers’ sale/swap shop contact section.
- More about framers’ hobbies and interests.
- More interior design pieces.
- More contemporary art features – referencing larger galleries and international art fairs.
- *More ‘how to’ advice on techniques especially techniques and tips on framing unusual objects.
- More detailed framing descriptions and methods which would help framers.
- More about sustainable products.
- *More about the production of mouldings – customers love knowing about the quality of the finishes.
- A piece on long term causes of damage to artworks.
- Features on small specialist suppliers.
- Framing business advice.
- Content relating to Ireland.
- Details of best-selling mouldings.
- More marketing ideas.
- A visual list of discontinued items.
- It would be interesting to know what price the customer is charged when you show framers’ examples.
- More customer profiles.
- The people behind the scenes.
