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Life in the fast lane!
25 November 2020
4walls spoke to Barry Gough, founder of The Memento Group, to hear all about the exciting pieces the company is lucky enough to work with and their plans for future growth.
The Memento Group has been in business for 15 years now, and has an established background in the racing industry. Barry worked for many years in motorsport with some of the top F1 teams and drivers, before setting up the business.
They now have a huge focus on racing memorabilia and have achieved great success within the industry. They are the official memorabilia partner for Formula 1 around the globe and this has led to licensing agreements with a host of the teams. The exclusive contracts they have in place allow them to get their hands on top drivers’ used items, straight after each race.
These items include racing gloves, race suits and signed pictures – which Barry tells us are by far the best sellers! The company has also recently launched unique security holograms that are included with each of the pieces, allowing the owner to track the authenticity of their racing memorabilia.
Barry says: “The business has witnessed some incredibly rapid growth over the past three years, we are going from strength to strength as we grow our international presence. We currently employ 25 people and have just moved to 40,000 sq ft premises to assist in our plans for further growth.
“We are looking to branch out, bringing our services to other sporting industries, and next year will be launching the TMG memorabilia group, so there is a lot on the horizon for us!
“All of our newly licensed, race-used, items are my favourites, as we are bringing something new for fans to the market. For example, an item worn at the Silverstone Grand Prix can be framed and bought on f1.com the Monday after the race!
“When it comes to framing, our favourite Larson-Juhl moulding is Coastal Woods, which we use frequently and even used to frame one of Lewis Hamilton’s racing suits.”
Barry explains that having an online presence has been invaluable for the company as it grows it’s offer in the UK and overseas, it is the only way to deliver memorabilia to more than 500 million F1 fans around the world. They are currently working to grow their creative team and are always looking to produce high quality content, favouring Instagram as the preferred channel for the business.
To see more of The Memento Group’s work, follow them on Instagram and Twitter @themementogroup, or visit the website at www.themementogroup.com.
To buy your framed piece of sports history, visit www.f1authentics.com.
