SOCIAL MEDIA BEST PRACTICE
Optimise your profiles
Make sure your page is set up as a business account. If you’re unsure how to do it, find directions for each platform below.
Create your bio and contact information and add a call to action link.
Upload a clear profile.
Grab your custom handle
Your social media handle or name should be easy to remember and short enough for people to easily tag you. Keep your handles consistent across all social media profiles.
If your username is different from your brand or company name you might confuse followers and make your page hard to find.
Post consistently
Find a content schedule that works for you and stick with it. If you’re only able to post once each week, make the time to create your content and keep up with that schedule.
Plan content ahead of time
Set a block of time each month to create and schedule content. You can use built-in scheduling tools or a platform like Buffer that allows you to schedule content to multiple platforms from one place. Add your copy and image/video and schedule it to publish at the date and time of your choosing.
Share content that adds value
Create and share content that your customers will like - your content should add value to their day! For example, offer tips for picking artwork, share the differences between frame shapes and sizes, etc. Don’t be too sales focused – this is a turn off!
Engage with your audience
Posting content is great, but if you ignore comments and never interact with any other profiles, you’ll have a lonely existence on the network.
Respond to comments on your post. If someone tags you, show them some love.
Reminder: always ask permission to use someone else’s image/video, even if they tagged you. It’s also best practice to give photo credit in the caption and tag their account.
Tag your location
Some social networks allow to tag your location. This is a great way to boost your awareness locally. Tag your shop address or neighbourhood in each post on Instagram and check into your location on Facebook.
Use a content calendar
Consistency is key but remembering to post isn’t always easy. Preplanning and scheduling your post ahead of time means you won’t be scrambling to think of what to post so you can focus on revenue-driving tasks.
Include a call to action
When you build an online community and your audience trust you, they are more likely to follow through with the action you’re asking of them; for example, social media posts are a great place to share links and drive traffic to your website.
Here are a few examples of common calls to action:
- follow us
- visit our site
- shop in our sale
- join our email list
- download here
- learn more.
Review and learn
Once a month, take time to see which of your posts have got the most reach and engagement. Make a note of what works and what doesn’t work for your particular channels and use this insight for future planning.
