Headlines
X marks the spot
21 February 2020
We have summarised the key findings from The Gen X: Future Home 2020 report to give you insight into current and future interior design trends that could shape the way you move forward with your business strategy.
The Gen X: Future Home 2020 report was recently released and is brimming with details about the way in which Generation X, the term used to refer to those born between the 1960s and 1980s, are choosing to express their individuality and taste through their home environment.
The report included some really impressive statistics, including the fact that Gen X now spend three times more on home decorations than their parents did, with 51% feeling pressure to have a beautiful home.
Alongside this, the report stressed the way in which Gen X have the desire to ‘stay cool’ and express this through elegant interior design as a form of status symbol, similar to how previous generations may have relied on items such as expensive sports cars.
But what does this mean for framers? These figures give a crucial look into the rising importance and popularity of interior design, demonstrating how now more than ever there are a multitude of trends to jump on and capitalise from. With Gen X prioritising home decor both emotionally and financially, they are a big audience to consider for any interior design led business.
4walls asked BCFA Design Insider editor Alys Bryan for her thoughts. Alys believes: "A strong interior trend for 2020 will be metallics. This trend has been growing over recent years and the coming year will see it influence not only furniture detailing but also textiles and accessories. The metallic trend will no longer be limited to a single metal and all finishes will be welcomed into a contemporary scheme.
"In their search for the 'wow' factor, Gen X will not be shy of incorporating pattern and colour into their show stopping homes. Bright colours will be used in abundance both as colour blocks and within maximalist patterns.
"Natural materials, especially timber, bring warmth and texture in the home. These materials will sit alongside the metallic or bold colour trend to keep the scheme grounded and the space welcoming."
For more information, visit the WGSN website.
wgsn.com
The Gen X: Future Home 2020 report was recently released and is brimming with details about the way in which Generation X, the term used to refer to those born between the 1960s and 1980s, are choosing to express their individuality and taste through their home environment.
The report included some really impressive statistics, including the fact that Gen X now spend three times more on home decorations than their parents did, with 51% feeling pressure to have a beautiful home.
Alongside this, the report stressed the way in which Gen X have the desire to ‘stay cool’ and express this through elegant interior design as a form of status symbol, similar to how previous generations may have relied on items such as expensive sports cars.
But what does this mean for framers? These figures give a crucial look into the rising importance and popularity of interior design, demonstrating how now more than ever there are a multitude of trends to jump on and capitalise from. With Gen X prioritising home decor both emotionally and financially, they are a big audience to consider for any interior design led business.
4walls asked BCFA Design Insider editor Alys Bryan for her thoughts. Alys believes: "A strong interior trend for 2020 will be metallics. This trend has been growing over recent years and the coming year will see it influence not only furniture detailing but also textiles and accessories. The metallic trend will no longer be limited to a single metal and all finishes will be welcomed into a contemporary scheme.
"In their search for the 'wow' factor, Gen X will not be shy of incorporating pattern and colour into their show stopping homes. Bright colours will be used in abundance both as colour blocks and within maximalist patterns.
"Natural materials, especially timber, bring warmth and texture in the home. These materials will sit alongside the metallic or bold colour trend to keep the scheme grounded and the space welcoming."
For more information, visit the WGSN website.
wgsn.com
